A landing page is a great way to drive traffic, improve your SEO and build your brand. Approximately 70% of B2B businesses use landing pages to generate leads into conversions. Landing pages lead customers to a specific product, service or offer and encourage them to take action. This is your opportunity to create conversions and build your customer database. If you use a form on your landing page that asks for an email, your business could benefit by growing your email list if they choose to opt-in. Revert to my Email Marketing page to learn more about how I can target, collect and build databases of potential customer emails.

Landing pages can be click through, leading to another page such as your e-commerce site, or lead generation based. Lead generation landing pages typically offer items like an eBook, free trial, contest entry or webinar registration in return for the submission of contact information. A good landing page will do its job by convincing a potential customer that it’s worth it to provide personal details in return in exchange for whatever you have to offer. Landing pages can be found through a general search, social media ads or via your company website, increasing the likelihood that a potential customer will end up there.

MAKE YOUR LANDING PAGE AN EFFECTIVE LEAD GENERATING AND MARKETING TOOL.